Rhetorical Analysis of Commercial Essay Example | Topics and Well Written Essays - 250 words

Rhetorical Analysis of Commercial - Essay Example The quality of the advertisements encourages brand consumption since the main characters in the ad enjoy coke at all times. Background music featured in the ad in different seven languages shows the diversity of the American people. This shows that people of America speak different languages but consume the same Coca Cola products in a show of unity in consumption of products. Therefore, the general message of the ad reflects the essential social values that Coca Cola consider when releasing products to the American people. The commercial ad also features people in various landscapes such as the shores of the Pacific and the Southwest desert, cafes and cityscapes as they enjoy taking coke. It provides pictures of the real livelihoods of the people from different ethnicity, religion, families and races in the US. That is why the aim of this commercial is to show that Coke brand is for all the people of America. In addition, it promotes optimism amongst Americans that Coke brand is a binding factor between races and religion since both consume the same quality, quantity and brand across

Acid Rain investigation Essay Example for Free

Acid Rain investigation Essay o There are many different kinds of erosion but acid rain or else wind erosion are the two main types which could have eroded the marble statue which was positioned in the garden close to the industrial site. o Acid rain is made up from of a cocktail of different acids e. g. sulphuric acid, nitric acid, carbonic acid. Sulphuric acid is released into the atmosphere from the burning of fossil fuels like coal and oil, nitric acid is given off from car exhaust fumes, These gases react with water vapour and oxygen from the atmosphere and with the help of sunlight turn to acids and fall to ground in the forms of precipitation with high acidity levels which are between pH 1. 5 and 5 (acid rain or acid snow). o Sulphur dioxide is harmful to humans and can led to bronchitis and other lung diseases. o Sulphur is released into the atmosphere through burning fossil fuels; most of the worlds air pollution is due to the smoke given off from burning things. o The increasing amount of acid rain, which falls each year, is due to the increasing amount factories and vehicles on our roads. o Lakes in Scandinavia are effected very badly by acid rain even though very little of it is actually produced there, it is carried mainly by prevailing winds from Germany, France, the UK and other large industrialised European countries. o Acid rain can destroy trees by removing vital minerals from the soil, buildings, metal work e. g. cars, bridges, it can also destroy lakes and rivers killing all fish and plants which live their, acid rain can also take effect on are health. o Nitric acid could be the main power in acid rain for it is the most corrosive of all the acids which make up acid rain. Calcium carbonate + sulphuric acid = calcium sulphate + water + carbon dioxide CaCO3+H2SO4= CaSO4+ H2O+CO2 This word is equation is not to blame for the erosion of the marble statue because calcium sulphate is an insoluble participate which means that when the calcium sulphate come into contact the statue will be coated preventing it from any further erosion. With sulphuric acid not the blame for eroding the statue that leaves nitric acid and carbonic acid, carbonic acid is very week and therefore it would not be possible for it to erode the statue in such a short time, so that means the acid which has eroded the marble statue is nitric acid Calcium carbonate + nitric acid = calcium nitrate + water + carbon dioxide CaCO3 + NH3 = Ca(NO3) 2+ H2 O+ CO2 What am i going to investigate? : I am going to find out how the concentration of nitric acid would effect the marble statue and would quickly it will erode depending on how high the concentration of acid is. With the results I gain from this experiment I will draw up a graph to show how the concentration has taken effect. Safety: Like all experiments safety is very important and everything should be done carefully, safety goggles should be worn at all times in this experiment, we are using acids which are very strong, especially nitric acid, and therefore can easily burn so extra care is needed. All rules for experiments should be fallowed, to prevent any unwanted accidents, e. g. chairs below tables, tie tucked in. Fair test: To make this experiment fair a number of things must remain the same through-out the investigation: 1. same volume of acid used through-out, will be 25cm3. 2. Same type of acid used in the testing, in this experiment it will be nitric acid which I will use. 3. Every investigation must be done in the same temperature, this will be room temperature. 4. Same weight of marble used which will be measured to two decimal places. 5. So my results are correct I will do each experiment twice and find the average from the two tries. Apparatus: 1. Electronic scales- will be used to weigh out the marble to an accuracy of two decimal places. 2. Measuring cylinder- this will be used to measure out the volume of the acid. 3. Stop clock- used to time how long the marble is reacting with the acid. 4. Marble chips- will be used to react with the acid; some of the marble will be in powder form to speed up the reaction. 5. Nitric acid- will be used to react with the marble chips. 6. Beaker- will be where the reaction will take place. 7. Safety goggles- used to protect your eyes in case of any spillages, should be wore at all times during the experiment. What affects the rate of reaction? There are three main factors which can effect the rate of reaction on the marble statue they are: The concentration of the acid- the higher the concentration the more collisions will take place therefore erosion occurs quicker. The pressure of the acid- the higher the pressure the more collisions due to the particles being closer together. Temperature- the higher the temperature the more energy the particles will have meaning they will more much quicker and cause more reactions. Light- the amount of light available can alter the rate of reaction for the light will give energy to the particles which will increase the number of collisions. The size of the solids surface- the larger the surface area the longer it will take to be broken down, so a reaction on a solid with a small surface area will take a less time. Variables: Controlled- what I will keep the same through out this whole investigation is the mass of the marble which I will be used, it will be measured accurately using electronic scales. The volume of the acid will also be the same and it will be measured out using a measuring cylinder. Independent-this is what will be changed through-out the experiment, I will change the concentration of the acid for each part of the investigation. Dependent- I will measure the length of time it takes for each concentration of acid to erode the marble pieces. This will be done using a stop clock. Prediction: I think that if the concentration of the acid is increased the speed of the reaction will increase, this is because with a small concentration of acid mixed with marble there is less acid particles to react with the marble meaning there are fewer successful collisions, with a much larger concentration of acid mixed with marble more collisions will take place because there are more acid particles which means that the reaction will take less time. Suitable range of readings: I will have to collect enough readings from my experiment to draw a graph, this means I will need more than 5 readings, so If I record a reading every minute I should have enough information. I will do each experiment two times and take the average results. From this I will draw a graph to show the concentration of acid against time taken.

The turning point of historys great events Essay Example for Free

The turning point of historys great events Essay History is full of incidences which have altered its course. One such incident that has altered the course of present politics and possibly the course of international politics and international law is the horrendous act of terrorism of 9/11. In its wake the incident has left consequences that are still affecting the course of politics and international laws. United States actions against Iraq, Afghanistan and even its relation with the country of Western Europe have been affected in the aftermath of 9/11.   It seemed that United States identified Iraq as a potential threat to its policies in the Middle East and promoter of terrorism and despite UN resollution chose to go it alone and used a new doctrine of pre-emptive attack to what it saw as a potential threat from weapons of mass destruction (WMD) stockpiled by Iraq. Unfortunately no WMD were found in Iraq but the doctrine of pre-emptive strike will be cited by many governments to attack their weaker neighbors. Israel was the only country to have used this doctrine to attack Iraqi under construction nuclear power plant. The United Nations and United States had condemned Israel for this action. The War on Terrorism also created dilemmas for International law as United States refused to recognize Taliban [Borelli, 2005]   and Al-Qaeda suspects as Prisoners of War[1] (POW) and classified them as Illegal combatant[2] denying them status of both common criminal and POWs creating problems such as Guantanamo Bay, CIA interrogation Centers and legal status of prisoners.. This has created a problem for the International law[3] and also a precedent for many other countries to cite in defense of their own illegal activities. The racial profiling and early version of Patriot Act once again discriminated between different type of US citizens, authorizing illegal wire tapping and invasion of privacy of law abiding Arab Americans which made the people recall Japanese internment during the Second World War. The attack on the World Trade Center had won United States worldwide sympathy and this opportunity could have been used to strengthen international laws against terrorism. The US government actions have alienated many of our traditional allies in Europe. The world is still not free of terrorism and the coalition of willing formed in the wake of 9/11 has not yet achieved its objectives. The United States citizens and Congress which gave almost a unanimous support to war on terrorism and War in Iraq now find that they have been misled by the government and have said so with their votes in the Congressional elections. It seems that the incident of 9/11 which had won us worldwide sympathy and desire to act against terrorism has resulted in a much divided and threatened world due to our actions since 9/11. One thing is certain; the incident of 9/11 has altered the course of the history. The new system will hopefully give more importance to international bodies and international laws [Gasser, 2002] to resolve dispute and the threats posed by terrorism. Alternatively, the consequences could further divide the world and may even create wider conflict in the Middle East and even more problems for the world peace. Bibliography Borelli, S. Legal Black Hole, retrieved from Internet on 27 February 2007 http://www.icrc.org/Web/eng/siteeng0.nsf/htmlall/review-857-p39/$File/irrc_857_Borelli.pdf Gasser, H., Acts of Terror, Terrorism and International law, ICRC, September 2002, Vol. 84, No 847, http://www.icrc.org/Web/eng/siteeng0.nsf/htmlall/5FLCCX/$File/irrc_847_Gasser.pdf [1] George W. Bush, Memorandum on ‘Humane treatment of Taliban and al-Qaeda detainees ’, 7 February 2002, available at http://pegc.no-ip.info/archive/White_House/bush_memo_20020207_ed.pdf [2] Secretary of Defense, News Briefing, 11 January 2002,available at http://www.defenselink.mil/news/Jan2002/briefings.html [3] According to news reports, shortly after the attacks of 11 September the President of the United States signed a secret order authorizing the CIA to set up a network of secret detention and interrogation centers outside the United States where high value prisoners could be subjected to interrogation tactics, which would be prohibited under US law. The US government negotiated â€Å"status of forces †agreements with several foreign governments allowing the US to set up CIA-run interrogation facilities and granting immunity to US personnel and private contractors; Ref: J. Barry, M. Hirsh and M. Isiko. â€Å"The roots of torture †, Newsweek, 24 May 2004;

Real Danger Men: Begin To Think Like Computers

Real Danger Men: Begin To Think Like Computers This quote by Sydney G. Harris has several connotations to it. In one view, it essentially shows that how we work, how we live and even the way we think is constrained by the tools that we use. Explaining it with a very simple example, as an adult in the world today, we do not have to write anything at all. We just type everything. So, there really is no call for proper handwriting. It is very similar to another famous quotation If you have a hammer, every problem looks like a nail. It narrows your thought. It narrows your skills and diminishes your imagination. The essential significance of this quote by Sydney G. Harris is that one should open up ones mind and realize the peril that we all face today, and not what we perceive to be the real threat. Today, the predilection is for us to think about how one day, machines and computers might be able to think like us, and the troubles that that might bring for the human race. Have we all not given a thorough thought to it after watching the Sci-fi Hollywood movies set in the 22nd century, where the true enemy of earth is the army of machines that men themselves once created? But people do not realize the real hazard that faces us today, which is that if we start thinking, behaving and acting like the machines do; it would be by far more disturbing than the former. Let us try and answer some very simple questions to understand what Mr. Harris is all apprehensive about. What is that inimitable human trait that we stand to lose and in the process become like machines? What is it that separates humans from computers? Is it our ability to think? Or is it our ability to comprehend and learn? As quoted by Edsger W. Dijkstra The question of whether computers can think is just like the question of whether submarines can swim. They do not do it on their own, but it solves the purpose. With the development of expert systems and advanced technologies, machines do now think by themselves and learn on their own. So, what is the fine line between humans and machines? May be it is our ability to feel, to imagine, to be intuitive and to have emotions. As Albert Einstein once said, Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to k now and understand. Let us look at the difference between this imagination, intuitiveness and facts, the knowledge accumulation. Blaise Pascal was one of the very famous physicist, mathematician and philosopher, who also invented the first digital computer to add or subtract up to eight digit numbers. One of his most famous works is called the Pensà ©es, explained the distinction between the spirit of geometry and the spirit of finesse, the difference between machines and humans. The key distinction between these two modes of according to Pascal is that while the spirit of geometry analyses observable facts into clearly definable elements and uses deductive reason to construct a system of knowledge and rules based on meticulous attestation, the spirit of finesse concerns ideas and perceptions which cannot be precisely defined or broken down into parts, and uses instinctive reason to make sense of the relevant phenomena as a whole. Furthermore, the spirit of finesse results in imperfect opinions about which intellectual people may from time to time argue. A computer thus, works as a spirit of geometry and humans as a mix of the spirit of geometry and the spirit finesse which gives them the ability to reason logically and also to have an intuitive mind, which has a suppleness of contemplation for things it loves. Such a brain is accustomed to adjudicate at a single glance and that too tacitly, without mechanical rules. For example, Einstein did not uniquely possess any piece of information that was not accessible to physicists of that era when he developed the theory of relativity. He merely deduced the same existing facts in a completely different manner, and then made testable prophecies on the basis of them. This explains another of the very famous quotes by Albert Einstein Laws are only reached by non-logical methods. To make a law one has to have an intellectual love of the subject. We may now deduce the apprehensions of Mr. Harris. While the mechanical thinking of computers implies that every predicament has a definite and clearly definable solution, still not all the human thinking can be equated with problem-solving. There are no set rules and theorems which can logically conclude many important questions that confront us in the human life What is religion?, Does God truly exist?, How should one choose a career path?, Am I truly in love? These questions do not have unambiguous solutions, but these queries are difficulties that require thoughtful illumination. [Richard Van de Lagermaat, 2002] The danger of losing our humanly thoughtful illumination is very evident in todays world. Apart from the example of using computers for writing, we can deduce from the classroom teachings, how we lay heavy importance on facts and information. Every school focuses on a truck load of information which is stormed into the young brains. We inculcate the substance of logic in our children at a tender age, thus, taking away the essentials that make them more human than anything else, the originality in thinking, in perceiving, in imagining all by them themselves. A quote from Charles Dickens novel, Third Times strengthens this school of thought: Facts alone are wanted in life, Plant nothing else, and root out everything else. You can only form the minds of reasoning animals upon Facts; nothing else will ever be of any service to them. It shows the direction that we are moving. But this is not the lone want from our life and our education. It is also a must to understand how to think intelligently on the basis of raw facts, make consequential connections between them, and come up with imaginative original ideas. The above discussions pose computers as an evil creation of humans. Does that mean that computers are truly an iniquity? Are they destroying the very nature of mankind? Evidently and quite rightly it is untrue. According to some researchers, programs such as clip art and Microsoft Word encourage creativity in children by making it possible for them to write and edit documents without getting encumbered with the mechanics of handwriting and spelling [Provenzo,1999]. The computer is thus, not evil unless it is used as an alternate to learn the fundamentals, such as writing, reading and basic mathematics. The time that we become dependent on computers and start using it as our numero uno resource of education, we lose the basics which build everything else. This is when we lose our creativity, originality and narrow our thinking to programmable machines. Thus, this quote expresses an extraordinary message, that even though technology is highly advantageous and it truly makes our life a lot easier for us, if used incongruously, it is also as devastating as it is obliging. For example, a car is surely is a faster and more comfortable way of commuting from one place to another, especially over long distances. And with time, it has only improved to better suit the needs and comfort of ours. However, while exploiting the luxury and ease, we tend to become so used to this comfort that we start neglecting the very nature of ours, walking, as and when possible. From the very first word to the last one in this quote, Sydney G. Harris is trying to differentiate between a humans lifestyle and a computers lifestyle. By saying that men will begin to think like computers, he indicates that our future is likely to be lazy because this is what the tool all of us use gives us. Computers are out hammers which drill all the nails by themselves. It give s us shortcuts for all the problems we feed it; it does things the easy way. The same implies to any other technology. Consider the following questions. Has Google made us lazy? Are Facebook friends our true friends? Are we more efficient when we are multi-tasking on our android and windows hand-held devices? We need true answers to all these questions. What we need is a real-time realization, a quick snap back to the time when we did not have all or any of this. That time, we used to read in libraries to find out about people, places and things and in this process used to learn more in the library than what we do through Google, just the overview. We used to be close to our dear friends and met them often, confided in them instead of dropping a virtual hippopotamus on them through Facebook. We used to be more focused. We used to have more time than we seem to have right now with all the technology and we thought multi-tasking was saving us all the energy and time in the world. We used to be healthier than we are. We used to go out and play under the sky on a green earthly carpet of grass instead of building virtual farms, cities and caring for pets that did not exist. We need a quick consciousness, to apprehend that we live inside a computer now. We have our own virtual lives and cities and events, all inside a computer. And between this entire clamour, we are forgetting how it felt to be real, to be human. Through this quote, Mr. Harris is trying to turn us around to face the real danger and make us understand that, in fact, we are losing our inherent humanness. He is trying to alarm us that if we humans continue on this path to think, act and behave like computers, the consequences will be far more severe. The author of the quote has surely achieved his ambition by saying this quote. John F. Kennedy once said Man is still the most extraordinary computer of all. The discussions surely suggest that we may not be far from the time when this quote becomes the unintended reality of the human race and we are all reduced from the most extraordinary creature to have walked the planet, to the most extraordinary computer to exist. To conclude, in this progressively more computer subjugated and fact-driven world, as the quotation by Sydney G. Harris suggests, the real danger is not that machines would start thinking like humans, but neither is it that humans will start thinking like machines. The biggest concern is that humans will stop thinking like humans do. We will lose the very innate nature that makes us humans. We face the hazard that people begin to think solely like computers and that we lay more value to technical proficiency than astuteness, and mathematical calculations than sound acumen. We live in virtual lives and in process forget the wonder of natural life we have been bestowed by the almighty. We are succumbing into our own trap, into our own creation. Hence, following the theory of Pascal, we must inculcate from childhood in our students, not merely the spirit of geometry, but more importantly, the more difficult and ever so obscure, the spirit of finesse.

Claudius :: Ancient Rome Roman History

Claudius The emperor, Claudius, was a man with great integrity, individuality, common sense, patriotism and determination. From his struggles as a child to his death, was a remarkable journey. Many historians today and ancient Rome have placed him amongst the greats of all time. Despite his physical disabilities and background, Tiberius Claudius Nero contributed much to the greatness of the Roman Empire. Tiberius Claudius Nero is the youngest son of Nero Claudius Drusus and Antonia (Daughter of Antony and Octavia), giving him royal blood. He was born on August 1st, 10BC, in the city of Comata, which is in the Region of Lugdunum (Modern Day Lyon, France). He was an unwanted child since birth. It is said that he had a sick and ugly appearance, with cerebral palsy. Yet, against the odds, he became an emperor, made many contributions to the benefit of the Roman society. According to many sources, Claudius was rejected from his own family due to his appearance; even his mother frequently mocked him. He would have been the normal choice to succeed Tiberius, had the monarchical family not thought him, unfit for the office. However, only Augustus thought Claudius as not stupid and granted Claudius a non-governmental priesthood position. Claudius was trained as a scholar, by the historian Livy and wrote several histories and literary works in Latin and Greek. (None of his work has survived, although there are inscriptions and fragments that provide some insight into his thinking). Claudius was considered a fool and kept out of public life until his insane nephew, Calligula, became emperor and appointed him as consul (alongside Calligula's horse) as a joke. After the assassination of Calligula, Claudius was found hiding in the palace, scared for his own life. The Praetorian Guards, interested in keeping their job as the Emperor's bodyguard, declared Claud ius as emperor and forced the Senate to do the same. The soldiers, courtiers, freedman and foreigners were his main followers. Nevertheless, they did not dream that Claudius would be known as one of the greats. Claudius' reign is marked with the expansion of the Roman Empire. He had great sympathy for the traditions of the old Roman Republic than previous rulers of the house of Caesar. But a futile revolt in the Senate, within a year after he became emperor, made him favour the army. In 43AD, he conquered Britain, where his troops accepted him as a god (Smith, Mahlon.

Love in John Donnes A Valediction: Forbidding Mourning and Andrew Marv

Love in John Donne's A Valediction: Forbidding Mourning and Andrew Marvell's To His Coy Mistress John Donne's "A Valediction: Forbidding Mourning" and Andrew Marvell's To His Coy Mistress" both talk about love but has different views about it, one talks about physical love and the other talks about spiritual love. John Donne's "A Valediction: Forbidding Mourning" compared love to a circle while Andrew Marvel's "To His Coy Mistress" compared love to a straight line. Both poems are act of persuasions. "A Valediction: Forbidding Mourning" is persuading the reader that true love is eternal while "To His Coy Mistress" the speaker is persuading the mistress to make passionate sex with him. Therefore, with all of these similarities and differences, it's commendable to compare the two works of literature. "A Valediction: Forbidding Mourning" has a subtle theme of religion in itself particularly, Christianity in relation to life after death. The main theme of the poem is true love will continue on, even after death. Lines one through two illustrate the notion of afterlife. "As virtuous men pass mildly away, And whisper to their souls to go..." Essentially, it implies that we have souls, and souls are the immortal part of men (human beings). John Donne's notion that we have souls and there's life after death are presumably based on his Christian beliefs. Donne was born in England and raised by a prosperous Roman Catholic family. At the age of 42, Donne accepted ordination in the Angelican Church. He, then, became and earned a reputation as one of the greatest preachers (Abcarian and Klotz 1121). Donne was 60 years of age when he wrote the poem; presumably, he was still a preacher at the time. Therefore, his poem can be suggested as... ...ourning." Although the main central theme of the poems were directly opposite of each other, we can relate that physical love and spiritual love has a connection to each other. Physical love can turn to spiritual love or perhaps spiritual love can turn to physical love.   At one point or another, we have experienced both physical and spiritual love. On the surface, we can say that spiritual love is a cut above physical love. However, it's hypocritical to say that we do not come into contact with emotions such as desire or lust. Therefore, physical love is at the same level as spiritual love. It is merely difficult to admit that we do experience lust because it is not something to be proud about. Social convention dictates that we should not feel lust. Moreover, lust is one of the seven sins. However, lust is a valid emotion that every one experience once in a while.

Using a PC on a Network :: essays research papers

Computer networking, like most industries, has its own jargon, which includes technical terms, abbreviations, and acronyms. Without a good grasp of the terminology, it will be difficult to understand the concepts and processes involved in networking. A network interface card (NIC), pronounced "nick," is also called the LAN adapter, or just the network interface. This card typically goes into an ISA, PCI, or PCMCIA (PC card) slot in a computer and connects to the network medium. It then connects to other computers through the network media. Media refers to the various physical environments through which transmission signals pass. Common network media include twisted-pair, coaxial, and fiber-optic cable, and even the earth's atmosphere through which wireless transmission occurs. A protocol is a set of rules. In the case of a network protocol, it is a set of rules by which computers communicate. The term "protocol suite" describes a set of several protocols that per form different functions related to different aspects of the communication process. Cisco IOS software which runs on Cisco equipment and devices, is the industry-leading and most widely deployed network system software. It delivers intelligent network services for enabling the rapid deployment of Internet applications. Cisco IOS software provides a wide range of functionality, from basic connectivity, security, and network management to technically advanced services. The functionality of Cisco IOS software is the result of a technological evolution. First-generation networking devices could only store and forward data packets. Today, Cisco IOS software can recognize, classify, and prioritize network traffic, optimize routing, support voice and video applications, and much more. Cisco IOS software runs on most Cisco routers and Cisco switches. These network devices carry most of the Internet traffic today. Network operating system (NOS) usually refers to server software such as Windows NT, Windows 2000 Server, Windows Server 2003, Novell NetWare, UNIX, and Linux. The term sometimes refers to the networking components of a client operating system such as Windows 95 or the Macintosh OS. Connectivity devices refer to several different device types, all of which are used to connect cable segments, conne ct two or more smaller networks (or subnets) into a larger network, or divide a large network into smaller ones. The term encompasses repeaters, hubs, switches, bridges, and routers. Network applications Network applications are software programs that run between different computers connected together on a network. Some of the more common uses of network applications include using a web browser program to find content from the World Wide Web, or using an e-mail program to send e-mails over the Internet.